We’re starting to see signs of two revolutions that directly involve us. But, as so often happens, the majority is unwilling tosee the breadth and intensity of the changes being heralded. And those that talk the most, often do so in denial rather than to broaden their awareness. The arrival of high resolution recorded music is an example of this that involves both businesses and consumers. It is an undisputed fact that liquid music is a spin-off of computing, far more than compact discs ever were. Yet, with few exceptions, the approach of most companies oscillates from amateurish to complete denial.